WaterCube founders have a unique combination of skills and expertise with over 20 years in their respective fields of river science, software design and services, ADCP technology, remote-sensing, and data analysis techniques.  Their vision is to provide their clients with high-quality 3D environmental data of rivers and reservoirs using the most advanced sensing technologies in the world in the most efficient and affordable manner saving time and money.


DianaDiana Krupa, Co-Founder and Chief Executive Officer

Diana Krupa oversees WaterCube’s strategic direction as chief executive officer. She previously served as president and founder of Interactive Performance Group, a consulting firm enabling startup software companies to launch their products and services. Diana has also served as vice president of marketing at Blackbaud, a nonprofit constituent management software and services company.

Previously, she spent 14 years at Cadence Design Systems, Inc., where she led various divisions focused on developing and launching new electrical automation software products as well as several years of enterprise sales and worldwide marketing operations supporting Cadence’ growth targets.

She holds a bachelor of science degree in electrical engineering from the University of Central Florida, and an executive MBA from Stanford University.


John Sloat, Co-Founder and Chief Technology Officer

John Sloat oversees WaterCubes strategic advancement and use of hydrologic measurement technology as chief technology officer.  He was the previous president and founder of Remosol, Inc. a hydrologic consulting company providing expertise in the use of ADCPs for discharge and water-current mapping.  He also served as the principal hydrologist at SonTek, Inc. for 14 years where he worked with R&D engineers in the development, testing, training, and support of Acoustic Doppler Current Profiler technology for use in water-resources applications.  

He has three US patents as part of his work with the development of the SonTek M9/S5 ADCPs.  Previous to this he was a surface-water hydrologist for the USGS where he worked with other early adopters to develop methods and techniques using leading edge hydro-acoustic technology for stream flow measurements. 

He holds a bachelors and masters degree in civil engineering from the University of Central Florida.